Pura Vida Miami Expands Culinary Empire to Sarasota, Florida
A New Chapter in Healthy Eating
In an exciting development for health-conscious food lovers, Pura Vida Miami has officially opened its doors in Sarasota, marking its first location on Florida’s west coast. This new outpost, situated in the bustling University Town Center (UTC), spans a generous 4,000 square feet, creating a welcoming hub where patrons can enjoy nutritious meals in a vibrant setting.
Having carved out a niche with nearly 30 locations across South Florida and even in New York, Pura Vida Miami is not just another restaurant; it represents a movement toward healthy, accessible eating. With this latest expansion, the brand aims to resonate with the local community by providing wholesome dining options that prioritize both taste and nutrition.
The Story Behind Pura Vida
The inception of Pura Vida Miami is a tale of passion and personal need. Founded in 2012 by husband-and-wife team Omer and Jennifer Horev, the restaurant was born from their realization that fresh and wholesome food options were lacking while they traveled the highways of Florida. This pivotal road trip sparked a mission: to normalize healthy eating and create spaces that foster a sense of community and well-being.
Omer and Jennifer embarked on this journey with a clear vision — to provide meals that not only nourish the body but also deliver joy and satisfaction. Their belief that "Health is Happiness" is woven into the fabric of every Pura Vida location, creating an atmosphere that’s as comforting as it is energizing.
A Wholesome Menu Designed for Everyone
At the heart of Pura Vida Miami is its extensive menu, which is thoughtfully crafted to cater to a variety of dietary preferences. Drawing inspiration from family recipes and the Horevs’ global travels, each dish is made with a commitment to quality and health. Unlike many traditional eateries, Pura Vida steers clear of seed oils and opts for clean cooking techniques that celebrate the true flavors of wholesome ingredients.
Guests can enjoy all-day breakfast, featuring popular avocado toasts and pasture-raised eggs, perfectly complemented by a selection of artisanal coffee and matcha drinks. For those seeking a lighter fare, customizable salads packed with high-quality proteins invite creativity, while the diverse range of wraps, sandwiches, and bowls ensures options for every palate.
The menu also shines with an array of superfood smoothies, cold-pressed juices, wellness shots, acai bowls, and a tempting selection of fresh-baked goods. This focus on variety and quality makes Pura Vida an all-encompassing destination for anyone looking to embrace a healthier lifestyle, whether they are vegan, vegetarian, or gluten-free.
An Inviting Space for the Community
The design of the Pura Vida Miami franchise serves as an extension of the Horev family’s values — a warm and inviting place that encourages community interaction and personal connection. Each location is meticulously curated to reflect the brand’s passion for health-conscious living, featuring serene decor that complements the fresh and vibrant offerings.
In the lively environment of UTC Sarasota, visitors can now experience the authentic Pura Vida atmosphere, complete with welcoming staff ready to guide them through their culinary journey. This emphasis on creating a communal space aligns perfectly with the growing trend of restaurants becoming gathering spots for those passionate about wellness.
Making Healthy Eating Accessible
As Pura Vida Miami continues to expand its footprint in Florida, the brand remains focused on its commitment to accessibility. Through the Pura Vida Miami app, patrons can conveniently order for delivery or pick-up, ensuring they can enjoy their favorite meals in the comfort of their homes or on the go. The mission is clear: to make healthy living enjoyable and attainable for everyone, one nourishing bite at a time.
Located at 192 N Cattlemen Road, Sarasota, FL 34243, Pura Vida Miami’s new store exemplifies a chance for locals to embrace a balanced lifestyle while indulging in the vibrant flavors that have made the brand a beloved choice across the Sunshine State and beyond. For more information on the menu and offerings, including special promotions and events, visit PuraVidaMiami.com.